History

Founding of the retail company
As a sole trader Silvio Perpmer begins to sell and distribute ecological laundry detergents and cleansing agents.

From retail to production
Silvio Perpmer develops the first laundry detergent with 100% of its ingredients and compounds coming from unaltered plant extracts followed by launching production.

Winner of the SPAR Sustainability Award
Truly a special moment in the history of Planet Pure, when we were awarded for our ecological laundry detergent by the Oesterreichische Nationalbank.

The 1st bio-certified laundry detergent worldwide!
And this is what Planet Pure launches to the market in that year – certified to the guidelines of Austria Bio Garantie.

Winner of the Energy Globe Award
Namely from laundry detergents to the full range of products with genuine bio-certification making Planet Pure Austria‘s leading company with regard to bio laundry detergents and bio cleansing agents.

Responsibility: „People need people“
As that is what we believe in! And that‘s why Planet Pure employs up to 10 individuals under the Lebenshilfe initiative „People need people“ at our location in Hörbranz.

Awarded as inclusion-friendly business
We are quite happy about this price awarded by the federal state Vorarlberg, as it proves that it is possible to operate correctly in both manners, economically and ethically.

Vegan-certification for the full range of Planet Pure products
We really want to make the world a better place! And that‘s why all our products are from now on 100% vegan as well.

Refill stations in selected dm stores
We don‘t like needless packaging at all. Therefore we are currently testing refill stations for our Planet Pure bio laundry detergent in various dm stores – for the sake of the environment.

Laundry and dishwashing detergents now have a gel-like consistency
and therefore need not be shaken before use any longer.

Our lavender laundry detergent is now available in a so-called “bag in box”.
This innovative packaging allows you to save up to 70% of plastic waste.

126 refill stations in Austria
dm Austria installs 88 new refill stations certified organic laundry and dishwashing detergents from Planet Pure

Our first radio spot
We are very proud of our first online radio spot “Show your green heart”.