History

Founding of the retail company
As a sole trader Silvio Perpmer begins to sell and distribute ecological laundry detergents and cleansing agents.

From retail to production
Silvio Perpmer develops the first laundry detergent with 100% of its ingredients and compounds coming from unaltered plant extracts followed by launching production.

Winner of the SPAR Sustainability Award
Truly a special moment in the history of Planet Pure, when we were awarded for our ecological laundry detergent by the Oesterreichische Nationalbank.

The world’s 1st certified organic cleaning agents!
And this is what Planet Pure launches to the market in that year – certified to the guidelines of Austria Bio Garantie.

Winner of the Energy Globe Award
Namely from laundry detergents to the full range of products with genuine bio-certification making Planet Pure Austria‘s leading company with regard to bio laundry detergents and bio cleansing agents.

Responsibility: „People need people“
As that is what we believe in! And that‘s why Planet Pure employs up to 10 individuals under the Lebenshilfe initiative „People need people“ at our location in Hörbranz.

Awarded as inclusion-friendly business
We are quite happy about this price awarded by the federal state Vorarlberg, as it proves that it is possible to operate correctly in both manners, economically and ethically.

Vegan-certification for the full range of Planet Pure products
We really want to make the world a better place! And that‘s why all our products are from now on 100% vegan as well.

Refill stations in selected dm stores
We don‘t like needless packaging at all. Therefore we are currently testing refill stations for our Planet Pure bio laundry detergent in various dm stores – for the sake of the environment.

Laundry and dishwashing detergents now have a gel-like consistency
The new products can now be dosed in a more controlled manner and can be used immediately without shaking.

Our lavender laundry detergent is now available in a so-called “bag in box”.
Packaging can save 79% of plastic waste compared to two 1.5L bottles.

126 refill stations in Austria
dm Austria installs 88 new refill stations certified organic laundry and dishwashing detergents from Planet Pure

Our new brand identity
New, modern logo, new design with clear front-of-pack claims about environmental attributes, new bottles made from recycled plastic, new formulas and much more hitting store shelves in November.

We are planning to switch 2 more bottles to recycled plastic and are also working on labels made from 50% recycled plastic (both PCR).