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History

1999
2008
2009
2011
2013
2014
2016
2017
2018
2020
2020
2021
2022
2023

1999

Founding of the retail company
As a sole trader Silvio Perpmer begins to sell and distribute ecological laundry detergents and cleansing agents.

1999

2008

From retail to production
Silvio Perpmer develops the first laundry detergent with 100% of its ingredients and compounds coming from unaltered plant extracts followed by launching production.

2009

Winner of the SPAR Sustainability Award
Truly a special moment in the history of Planet Pure, when we were awarded for our ecological laundry detergent by the Oesterreichische Nationalbank.

2009

2011

The world’s 1st certified organic cleaning agents!
And this is what Planet Pure launches to the market in that year – certified to the guidelines of Austria Bio Garantie.

2011

2013

Winner of the Energy Globe Award
Namely from laundry detergents to the full range of products with genuine bio-certification making Planet Pure Austria‘s leading company with regard to bio laundry detergents and bio cleansing agents.

2013

2014

Responsibility: „People need people“
As that is what we believe in! And that‘s why Planet Pure employs up to 10 individuals under the Lebenshilfe initiative „People need people“ at our location in Hörbranz.

2014

2016

Awarded as inclusion-friendly business
We are quite happy about this price awarded by the federal state Vorarlberg, as it proves that it is possible to operate correctly in both manners, economically and ethically.

2017

Vegan-certification for the full range of Planet Pure products
We really want to make the world a better place! And that‘s why all our products are from now on 100% vegan as well.

2017

2018

Refill stations in selected dm stores
We don‘t like needless packaging at all. Therefore we are currently testing refill stations for our Planet Pure bio laundry detergent in various dm stores – for the sake of the environment.

2020

Laundry and dishwashing detergents now have a gel-like consistency
The new products can now be dosed in a more controlled manner and can be used immediately without shaking.

2020

2020

Our lavender laundry detergent is now available in a so-called “bag in box”.
Packaging can save 79% of plastic waste compared to two 1.5L bottles.

2020

2021

126 refill stations in Austria
dm Austria installs 88 new refill stations certified organic laundry and dishwashing detergents from Planet Pure

2021

2022

Our new brand identity
New, modern logo, new design with clear front-of-pack claims about environmental attributes, new bottles made from recycled plastic, new formulas and much more hitting store shelves in November.

2022

2023

We are planning to switch 2 more bottles to recycled plastic and are also working on labels made from 50% recycled plastic (both PCR).

Stay clean and natural!

PLANET PURE GmbH
Lochauerstr. 2
A-6912 Hörbranz
office@planetpure.com
+43 5573 84 23 6