In 1999, 27-year-old Silvio Perpmer founded the company PLANET PURE, an enterprise which produced certified organic products. In 2011, the first organically-certified detergent according to the ABG-criteria (Austrian Organic Guarantee) was launched.
Since 2013, PLANET PURE has been the leading Austrian company which exclusively produces organic detergents and cleaning agents.
The assortment of products is continually expanding – besides natural cosmetics and food products, a powder shampoo without tenside, for which "PLANET PURE" received the Sustainability Award and the SPRA Award, was also launched on the market.
The CEO also invites people from marginal groups or people with handicaps to join his team, if they have the right attitude towards life and if they have fun with their work. He also supports social facilities, such as "Lebenshilfe" Hörbranz (aid for disabled persons) or Integra Frauenhilfe (aid for women).