Now in every third dm drogerie markt branch in Austria.

dm and Planet Pure set an example for sustainability!
In these locations you can now refill instead of throwing it away …

Our product range

Using nature instead of chemicals! All Planet Pure products are plant-based with ingredients from bio-certified raw materials and therefore 100% biodegradable – in less than 30 days.

Where you find us

Our products are available in Germany, Austria, Slovakia and Croatia in many stores of the following trading partners

A heart for people and nature

The alternative to conventional detergents

Washing with the power of nature for a pure planet and a pure conscience. Our certified organic laundry, dishwashing and cleaning detergents are…

  • 100% biodegradable in less than 30 days
  • free from sulfates
  • free from mineral and palm oil
  • free from genetic engineering and microplastics
  • free from animal testing
  • vegan
  • skin-friendly
  • socially responsible produced in Austria

You want to order?

Visit our online store.

Did you already know?

FAQ or our clients‘ most frequent questions.

How the laundry revolution started …

While conventional laundry detergents have always used chemical compounds and still do so, Planet Pure deliberately aimed for another direction – for the sake of the environment and people. As is often the case, it all started small and with one simple idea. As a result, we created the first bio-certified laundry detergent worldwide.

Every question deserves an answer

You would like to learn more about our products or you are just in the mood to have a nice chat with us? If so, please write us – we are looking forward to hearing from you!

Or do you prefer calling? +43 5573 84 2 36


Your clients deserve the best – also when it comes to laundry detergents and care products.

We‘ll gladly advice you on how to provide your clients with our eco-friendly products.

Lochauerstr. 2
A-6912 Hörbranz
+43 5573 84 2 36